One of the most powerful formulations in the persuasion arsenal is, “I used to think x. Then I learned about y and it completely changed my mind.”

In that vein …

I used to think business leaders had five primary motivators at their disposal. Then I saw Dan Pink’s video on the subject (see “Why small is beautiful,” KJR 10/4/2010).

While it didn’t completely change my mind, it did cause me to seriously re-think the subject.

It sure would be terrific if business change happened the way the books say it’s supposed to happen: You have full support from the CEO, the company practices strong governance to make the right choices with its limited resources, resistance from line employees is your biggest barrier to success … you know, the Way Things are Supposed to Be.

It sure would be terrific. What usually happens instead when you’re given responsibility for a business change is