One of the most powerful formulations in the persuasion arsenal is, “I used to think x. Then I learned about y and it completely changed my mind.”
In that vein …
I used to think business leaders had five primary motivators at their disposal. Then I saw Dan Pink’s video on the subject (see “Why small is beautiful,” KJR 10/4/2010).
While it didn’t completely change my mind, it did cause me to seriously re-think the subject.