Margin is so often misunderstood.
People who should know better explain that companies selling products with low profit margins should pursue a different strategy, because “… a 5% profit margin isn’t doing very well for your shareholders.”
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Personal business strategy
Business strategies and tactics aren’t real strategies and tactics. They’re metaphorical strategies and tactics.
The terms “strategy” and “tactics” belong to military planners, who use them to decide on the actions … broad and specific, respectively … their forces pursue to defeat an enemy.
Many businesses pursue what they call strategies and employ what they’re pleased to call tactics when their intentions are quite different.