Scientists call it the observer effect. It’s what happens when the act of observation affects what they’re observing. Werner Heisenberg used it to develop his uncertainty principle. It’s why medical researchers use double-blind treatment trials and placebo controls.
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Threat management – the political plan
Imagine you’re no longer responsible for keeping your company’s computers up and running. Instead, you’re an epidemiologist. Rather than a new and very aggressive malware threat you read about a new and highly contagious virus … the statistics indicate 30% of those exposed become infected and roughly 1.25% of those infected die.
The U.S. has a population of 300 million. You do the arithmetic: Straight-line extrapolation predicts 90 million infections and more than a million deaths.
Welcome to the world of the adults who are responsible for responding to the “Novel H1N1” flu virus.