“Dilbert” has been verbed.

We’re starting to hear executives say, “Let’s not Dilbert this,” when debating some question of corporate policy or direction.

Progress is where you find it, I guess.

When Scott Adams invented Dilbert he worked at Pacific Bell. Pacific Bell, like most regulated monopolies, has little incentive to improve efficiency. When a utility makes a rate case to a public utilities commission (PUC), it demonstrates the cost of providing a service. Once the cost has been demonstrated, the price is almost a given. Since PUCs understand margins, they tend to allow pricing that delivers an acceptable margin percentage.

Which means regulated monopolies have an incentive to increase costs, since whatever the margin, higher costs will lead to more profits rather than less.

Regulated monopolies don’t generally find themselves squeezed for funds. You might think this would lead to higher salaries, or more pleasant working conditions, or the ability to “do things right” instead of having to make hard choices.

You’d be wrong.

Over-funded organizations act more like ecosystems than organisms. You’ve heard the phrase “it’s a jungle out there”? A jungle is an ecosystem.

An ecosystem is a stable organization composed of independent organisms, each focused on its own purposes. These individual organisms see to it that free resources find a use (that is, there are no unfilled niches). And as an ecosystem become more stable over time, species diversity increases and the flow of nutrients and energy within it becomes increasingly complex.

A business that acts as an ecosystem is unhealthy, and the symptoms are easy to spot. The company as a whole has no focus. Competitive urges are focused internally — department heads vie with each other for projects or funding. Departmental funding comes from sources within the ecosystem, and internal consumers define the value of most corporate processes — that is, internal economics, often built around a system of charge-backs, drive most activity.

Meanwhile, employees say, “I’m your customer” and “You’re my customer” to each other and mean it.

In companies like this, influence and power come from getting along — from political dexterity. Many employees will, in fact, find it literally impossible to connect their work to the creation of customer value.

And of course, the cost of sales is viewed as an overhead expense … hence the popular financial statistic “SG&A” — Sales, General, and Administrative expense. Sales and Marketing are largely disconnected from the purpose of the business, which is generating shareholder value, not increasing marketshare.

Compare all of this to the most successful business in the world, Microsoft. What complaints do you hear about Microsoft? Most boil down to it engaging in predatory business practices.

A predator is an organism. It has its own purposes, which it achieves through organized, focused activity. It understands that if it doesn’t succeed in achieving its goals, it won’t eat.

Microsoft creates lots of shareholder value but I’d bet you’d have a hard time finding a Microsoft employee who worries about it. Microsoft exists to dominate markets — to be a successful predator, taking food away from its competitors.

If you work in a company that acts as an ecosystem you have some hard choices to make. Don’t even try to change the company. You’ll just alienate the rest of the executive team. Only the CEO has any chance at all to change a company like this, and even for a CEO the road to recovery is a hard one.

You can, however, keep your own house in order. Cultivate executives who deal with external customers. Constantly ask how proposed projects will lead to increased competitiveness or customer value. Focus IS on the company’s purpose as best you can.

Or, you can leave to work for a predator.

One fringe benefit of public speaking is meeting friends I never knew I had.

So it happened when I gave a luncheon speech recently at LawNet, an association for CIOs and IS managers who work for law firms.

You think you have a tough gig? Imagine having no status and no hope of promotion (only lawyers become partners). Imagine having no real company strategy to use in setting priorities, only 20 bosses, each with a priority du jour. Imagine technology being a key competitive differentiator, specifically asked for in requests for proposals but effectively ignored by your firm’s fragmented executive leadership.

After I’d spent an hour babbling about electric fish, prairie chickens, evolution, and IS management, I talked with dozens of LawNet members, many of whom regaled me with anecdotes about bad managers. Bad managers don’t, of course, outnumber good ones, but they sure stick more in people’s minds and craws.

My e-mail reinforces this conclusion. When I write about bad managers I get megabytes of “me too” letters; writing in defense of managers and executives yields the kind and volume of messages usually reserved for commentaries on operating systems or Bill Gates.

Memories of bad managers last longer than memories of good ones and create expectations that the next manager will be just as bad or worse. That, I guess, is how evolution wired us: Failure to anticipate an adverse situation can keep our genes out of the next generation, whereas failure to anticipate a positive event simply leads to a pleasant surprise.

IS Survival Guide is about managing staff well. It’s also about being effective in your job and about how to have a successful career. Managing staff well means building teams and nurturing employees so they can succeed. Managing effectively means getting the resources and decisions needed to accomplish your goals and get the job done. You measure success through career advancement.

These three dimensions of management aren’t intrinsically linked — aligning them takes deliberate effort on the part of company leadership. Sadly, managers can be successful without managing staff well or being effective, because many, and perhaps most, companies are structured so managers have plenty of power to filter information as it rises in the executive hierarchy.

You manage in four directions: down to your staff; sideways to recipients of the services you provide; sideways again to your peers and rivals in the company; and up to the executives above you. In my experience some managers are good at managing staff and service recipients; others excel at managing peers and organizational superiors. Very few are good at all four.

If you want to manage your staff well, be effective, and have a successful career, you have to master all four directions.

You also have to reconcile the three dimensions of management in your day-to-day job. I don’t care how much of a political rat’s nest you work in — good managers insulate the people who work for them from the politics in the rest of the company. Running interference for your employees is, in fact, a key part of your job.

That doesn’t mean you’re allowed to be so naive that you ignore your political environment. Your staff can’t succeed without the resources it needs to do its job. If you’re ineffective, everyone who works for you will be frustrated and ineffective as well, no matter how good a manager you are.

Your success, of course, depends on your ambition, your ability to “manage up”, and dumb luck.

If you want to succeed, or, for that matter, just be an effective manager, you’ll have to play some stupid political games. That’s OK: There’s one thing worse than playing stupid political games, and that’s losing them.