Introducing a new way to do a job to experts in how it’s done now is hard.
The six dimensions of business function optimization can tell us we need to find new and better ways to do a particular job. But, as a species, we struggle with doing something in a different way, using different tools, at least at the beginning. This struggle regularly kills business change projects, and study after study points out that paying insufficient attention to Business Change Management is one of the top one or two reasons that a project may fail.
This isn’t new. I am guessing that some Babylonian construction engineer ran into problems with the team when he introduced them to a better way to build a ziggurat.
And, the “Remote First” approach to Project work has made Change management much, much harder.
Let’s start with trust, which is necessary for change management. It takes some different tools and skills to engage in trusted conversations in a remote meeting, and it isn’t a given.
Years ago, one colleague told me that he felt that needed to be in the same room as somebody to absorb their “pheromones” to help build trust. I am not sure those would be the words that I would choose, but it describes what some people might be feeling.
Second, the tools themselves are different for collaboration. There is a tremendous amount of innovation in collaborative tools, but with this innovation we need to do “Meta Training” on the use of new tools that help enable distributed collaboration. For example, instead of gathering around a white board, we may use a tool like Linq to map out a business process. But, we will jointly need to invest the time to learn how to best use it so it feels as natural as drawing on a whiteboard. Even if we can do much more than we could have with the whiteboard, unless using it is intuitive we won’t get there. Frustration with the collaboration tools could nudge us into the change resistance swamp right here at the beginning of the conversation.
So what else is to be done? There are a lot of schools of thought on this, but I think we can get to a few takeaways that can lead to some quick improvements.
- Use the right communication tool for the job. For critical conversations, Face to Face conversations are better than Video meetings. Video conversations are better than chat or email. And, by the way, insist that all parties keep their cameras on. Otherwise it isn’t a video meeting! Choose video because text messages with emojis may not help you get the alignment that you are craving. The overriding rule is that the most immediate and personal tool for a critical conversation is probably the best one.
- When it comes to change, people really want two things in life—To feel like they are being heard, and to feel like they are not out of control. (This isn’t the same as feeling in control, it turns out). Simple tools (regardless of technology) that help them feel like they are being listened to, and that they are in control go a long way in building confidence. Working out rules of listening to each other, and “back briefing” of what the other party is expressing are like magic to Change Management.
- The basic, (dare I say “Bare Bones”) tools for Change Management still work. Tools like a Stakeholder analysis, Training Plan and Culture Change Plan should be in the top tray of your toolbox. These tools will help you anticipate and plan activities that will give your business change project a fighting chance of success.
Final point– Change Management really could be thought of as another form of understanding and helping people deal with loss, and especially with the loss of the value their hard-won expertise gave them. They’re dealing, that is, with grief. People act unpredictably when they are grieving, and don’t always behave at their best. Going with the wisdom a colleague named Daryl, I think it helps to always assume positive intent in the other parties—which is somehow harder to do when we are not face to face, and trying to read emotions or understand somebody via the small cues on a glitchy video tile.
Not to mention replacing body language with emojis when you’re trying to make a point.