According to my daughters I have a bald spot the size of Jupiter. They delight in informing total strangers of this – a major source of glee. They are, of course, the primary cause of my scalp’s increasing visibility. Knowing this hasn’t instilled even a slight level of guilt, I’m sorry to report, but it has increased their interest in Rogaine ads.

Even before I had kids, though, I’d started down the hair-loss path. It was responsibility for allocating IS resources that started the follicle damage.

This is the third article in our occasional series on creating an integrated IS plan. The last two talked about linking to your company’s strategy. This week we’ll help our companies survive until the future gets here by dealing with tactical issues. (As we’re using the terms, strategy changes the company’s business model – how it thinks about its products, customers, processes and how they interrelate. Tactics, in contrast improves how it accomplishes its current business model.)

At a tactical level you deal with two basic questions: What projects will most improve the company’s core business processes, and how should you allocate resources to get them done?

I’ve seen four basic ways of answering these questions. One is really stupid – make all the decisions yourself in a vacuum and inform the rest of the company what you’re going to do this year. If that appeals to you … well, it’s been nice having you as a reader, and best of luck in your job search.

The first good way to set priorities is to form an IS Steering Committee – really, the heads of your company’s business units, meeting to agree on the company’s IS project priorities and resource allocation. Your role is to set the agenda and facilitate the meeting; their role is to make the final decisions. If everyone agrees to this approach it simplifies your life, because who’s going to argue with what everyone signed up for?

IS Steering Committees also help you reserve resources for strategic projects, and help integrate projects so the company gains maximum advantage from its investments in information technology. When you can make them work, IS Steering Committees are the way to go.

IS Steering Committees fail in two circumstances. The first is entirely your fault – if you miss some significant projects, the committee will allocate all your resources without accounting for all the work you have to do. Solution: Don’t do that. Ask your leadership team to participate in setting the agenda and you’ll get it right.

Here’s the second reason IS Steering Committees may not work: Sometimes a company is too diversified, lacks a strong enough focus, or is too politicized for the group to come to consensus. You can’t control this, but you need to be savvy enough to predict it – don’t form an IS Steering Committee if you don’t expect it to succeed.

If this is the case, go to Plan B – proportional resource allocation. Under Plan B you allocate your developer and maintenance IS headcount to the business units in proportion to their headcount, budget, or political importance. You then work independently with each business unit head (or, one of your managers works with each of them) to figure out the projects each group will work on. If a business unit wants more than you can provide with the resources you’ve allocated, it’s free to allocate some of its own budget so you can hire contractors or additional staff, or to sponsor an IS budget increase.

Be careful of Plan B, though, because it can turn into Plan C in a heartbeat. Plan C is to break up IS, distributing it among the business units. And although this occasionally makes sense, especially for very large, diversified conglomerates, it pretty much relegates IS to a tactical role, because strategic projects rarely respect current organizational boundaries.

In E. E. “Doc” Smith’s science fiction the hero used to say, “Not everyone can play first chair violin. Some of us have to push air through the tuba.”

Being involved in strategy is a lot like playing first-chair violin. It’s no more important than the tuba, but it’s certainly higher profile.

Last week we began looking at the elements of an integrated IS plan – integrated because it deals with all important issues, not just the strategic ones – and saw that an integrated plan has three main sections: Company Goals, Technical Architecture, and Human Factors. We also saw that companies have strategic, tactical, and operational goals. This week we continue, homing in on company strategy and what to do about it.

The specifics depend on how well your company has developed its strategy. If its strategy is well-articulated, clearly stated and has been turned into coordinated, enterprise-wide action, this section of your integrated plan is complete. It has to be.

Some companies don’t think strategically, planning only at the tactical level. What distinguishes the two? As I’m using the terms, strategy changes how you think about something; tactics change how you do something. If you aren’t sure, this may help: Tactically focused companies usually view expenditures as costs; strategically focused ones view them as investments.

If your company’s business executives don’t think strategically, focus your IS plan at the tactical level. You can’t pull the company where it doesn’t want to go. Don’t waste energy trying.

Most companies are somewhere in the middle. They have a strategic direction and a sincere commitment to it. They haven’t, however, translated strategy into concrete action. Your integrated planning process can make this happen. “We need to make sure we’re working on the right things,” you might say persuasively to the CEO. “We just need to work with the executive team to turn the strategy into a list of business projects.”

Then, of course, you have to actually do it. How? Here’s one approach you and the executive team can use, based on the familiar idea of top-down design.

Start by creating a list of the no more than seven goals and capabilities that, when achieved, accomplish your company’s strategy. If your strategy is to dominate industry mind share, for example, you may decide you need advanced design, industry-leading manufacturing quality, strong customer satisfaction, competitive pricing, improved relations with the distribution channel, and great marketing. This may sound like Mom-and-apple-pie stuff, but each requires a decision — advanced design could have been “mainstream” instead, competitive pricing could have been “lowest-cost products”, and so on.

Next, look for high-leverage programs that will move you forward on several fronts at once. In this example, TQM looks like a promising candidate because a good TQM program will help achieve several of these goals. It will improve manufacturing quality. It also will reduce unit costs and lower the defect rate, keeping prices competitive and improving customer satisfaction respectively.

You’re best off with a very short list — three is a good number — of key programs because there just isn’t an organization with the resources to pull off more than three strategic programs at one time. As a result, each program must be crafted to have maximum impact.

Now you’re ready to develop a list of strategic projects. Again you’re looking for maximum impact because there are limits to what any one organization can achieve.

At the end, you’ll have an achievable list of strategic projects, and everyone in the organization can understand how achieving these projects moves the company toward its strategic goals.

That’s something to be proud of, because while strategic intent is easy, translating intent into action is rare.