Microsoft has just announced Office 2010. Surprisingly enough, it has genuinely interesting new features, most of them revolving around SharePoint and support for collaboration.

And, of course, The Cloud, where to Microsoft’s credit, alone among major software vendors its product makes serious use of the PC’s processing power instead of limiting its role to running a browser and Citrix client.

But the Office/SharePoint combo is missing something essential: A design methodology for the unstructured data stores it helps you manage.

I’m promoting a new business model: Whole Business Outsourcing (WBO). It’s the next logical step after Full Functional Outsourcing (FFO) and its successor, business process outsourcing (BPO). Here’s our value proposition:

A popular means to personal wealth is to start a company, create the illusion of success, then get rid of it for a large chunk of change, leaving the hard work of running it at a profit to someone else.

If you accept the popular-but-unsupported-by-a-shred-of-evidence proposition that businesses should “keep the core and outsource the rest,” it follows that for companies like this, everything except shareholder relations, the IPO process, venture funding, and selling the company outright (pick no more than two) must be non-core.