ManagementSpeak: We need to leverage our brand name.
Translation: We’re going to cut the quality, raise the price and buy a TV ad.
In order to preserve his personal brand, this week’s phrase-donor has asked to remain anonymous.
ManagementSpeak: We need to leverage our brand name.
Translation: We’re going to cut the quality, raise the price and buy a TV ad.
In order to preserve his personal brand, this week’s phrase-donor has asked to remain anonymous.