ManagementSpeak: What do you think would be best for the company?

Translation: Tell me what is best for me and what I want to hear.

KJR Club member Sam Jackendoff tells us what’s best for our vocabulary.

The Senate just passed patent reform legislation.

So here’s a thought: Rather than reform the Patent and Trademark Office (PTO,) why not just outsource the sucker to the European Patent Office? It would be cheaper and far less risky than fixing the one we have.

This follows the usual but unadmitted reason businesses outsource. Shorn of all the academic fur that surrounds the subject, businesses outsource when they’ve given up on their own ability to be competent at whatever-it-is.

And so, they turn over responsibility for it to another company, figuring their shortcomings will be magically transformed into superior competence when the relationship they’re managing is with another company instead of a fellow executive.