Here’s one way it goes wrong.

I’m booking travel to a client I visit on a regular basis. Round-trip airfare has been about $450 since I first started working with them. This time, though, Delta.com quotes $1,300 for the same trip, or $900 with one connecting flight.

I call a live human being who confirms the new rate, and, after doing some checking, explains that Delta no longer provides a round-trip rate for this destination unless I stay over a Saturday. Otherwise I’m paying for two one-way tickets.

I figure it’s an oversight.

One of the most powerful formulations in the persuasion arsenal is, “I used to think x. Then I learned about y and it completely changed my mind.”

In that vein …

I used to think business leaders had five primary motivators at their disposal. Then I saw Dan Pink’s video on the subject (see “Why small is beautiful,” KJR 10/4/2010).

While it didn’t completely change my mind, it did cause me to seriously re-think the subject.