Over the past decade, employment growth netted zero. Personal assets actually declined. For middle-income families, so did wages. (Source: “A Decade of Zeroes,” Dirk van Dijk of Zacks Investment Research, 1/4/2010.)

It appears our national economic experiment of attempting to build an economy on finance, services, and information, leaving such trivialities as manufacturing to other less enlightened nations, hasn’t panned out.

Our collective economic experience of narrowly averted economic depression got me wondering about what we do in the United States to create wealth.

Revenue, cost, and risk.

These are the three goods of business — the three and only three reasons for expending money, effort and attention.

To increase revenue, companies either attract new customers or sell more to the customers it already has. As an alternative, some companies acquire another company to buy its revenue … usually for more than it’s worth.