What if the Cloud really is a disruptive technology?

It’s been called that enough times. Usually, though, those using the term never actually read Clayton Christenson’s seminal work in the field, The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You Do Business.

These folks will tell you “disruptive technology” means a technology that disrupts a marketplace. The original and useful meaning is quite different.

When you have a flat tire, do you:

A. Keep driving, complaining about how bumpy the road is?

B. Pump air into the tire and hope it won’t leak out this time?

C. Bolt on a new axle?

D. Repair or replace the tire?

In far too many companies the answer is, for some reason, “Anything but D.”