The problem with managing to the numbers is that it doesn’t work. Far too many of those who think having an equity stake in a business qualifies them to run it, is that they think it does.

They are, in a word, naïfs, and in another word, arrogant. Bad combination.

Understanding that the plural of anecdote isn’t data, here nonetheless is an example, provided by a subscriber who understandably needs the details obscured:

Apple’s profit line has beaten Microsoft’s profit line.

It’s an occasion whose importance rivals one of a bygone era: The day the “Whopper beat the Big Mac,” back when the burger wars were upon us.

Comparing very much of anything having to do with Apple to anything having to do with Microsoft is about as sensible as comparing, say, General Mills and New Line Cinema. They compete where, exactly?