A couple of years ago I promoted “National Boycott Stupidity Day“, an event devoted to not watching Forrest Gump or anything else that actively promotes dumbness as a virtue.

The point of NBSD was to promote intelligence as the proper virtue, not to brand particular concepts, groups, or ideologies as stupid. “I disagree,” doesn’t mean “You’re a dope.”

Except for the following, relevant to topics covered recently in this column:

As yet more evidence of why policies are no substitute for judgment, I offer the latest example of policy untempered by judgment. According to the Associated Press, an 11-year-old girl received a two-week suspension from school because the 10-inch chain on her Tweety bird wallet, which connected it to her key rings, violated the school district’s zero-tolerance weapons policy.

Weapon? A trained assassin couldn’t strangle someone with a 10-inch wallet chain. I’ve seen this kind of merchandise. It’s far too shoddy to hold up to the strain, and besides, 10 inches is far too short to serve as a garrote. Maybe was she going peck someone’s eye out with Tweety’s beak.

Because of this inappropriately enforced policy, the girl suffers both humiliation and lost classroom time while nobody at all benefits. I figure, the only good that comes out of idiocy like this is that it promotes the most basic, bedrock American value — disrespect for authority.

So for rigid adherence to policy above and beyond the call of IQ, I hereby honor the culprits — the administrators of Garrett Middle School in suburban Atlanta — with our coveted Bureaucrat of the Year Award.

If you ever find yourself enforcing a policy because, “That’s our policy,” you’re a candidate yourself.

Meanwhile, on the cost-cutting front, here’s another fine example of failing to understand the connection between expense and income:

A correspondent’s wife used to work as a professional dietician for a healthcare services company. She and her colleagues were 100% billable at high margins, and demand exceeded supply.

As part of a larger cost-cutting exercise, her employer imposed a hiring freeze on dieticians, and laid off several besides. I’m quite sure the cost-cutters congratulated themselves on making “a hard decision” and I’m equally sure nobody ever figured out why financial performance failed to improve following these “tough cost-cutting measures”.

One more: A number of years ago, a company with which I’m familiar reduced the size of its customer service call center as part of a cost-reduction program. So as to not play favorites among its call center managers, it also shrank its order-entry call center. A year later, the CEO chartered a separate study to determine what the company could do to improve revenue growth. Guess where the study found an easy million bucks.

So to the administrators of Garrett Middle School, the cost-cutters who imposed a freeze on dietician positions, and the other cost-cutters who shrank an order-entry call center without first looking at call volume: If we ever do hold National Boycott Stupidity Day, don’t expect an invitation.

“I’m sorry, sir, but that’s against our policy.”

There’s something about that phrase that sets my teeth on edge. Maybe it’s being called “sir” — yet another sign of my advancing age. But I don’t think so.

Policies exist to make sure everyone (or every situation that falls into a defined category) is treated the same. But as a customer, or as an employee, I don’t necessarily want to be treated the same.

I want to be treated fairly, yes. But that’s different.

Speaking of treating people fairly, in last week’s column differentiating policies and procedures I neglected to credit IS Survivalist Harry Kriz for the suggestion. Thanks, Harry.

Sadly, I can’t give attribution to the friend and colleague who provided the following anecdote from the Disney organization (by all accounts, including his, a well-run company) which underscores the limitations to documented procedures:

“When Oriental Land Company and Mitsui Railroad entered into the agreement with the Walt Disney Company to build Tokyo Disneyland in the early 1980’s, they required a full set of Standard Operating Procedure manuals for the running of the Park. While Disney was, and remains, more disciplined than most companies in its documentation, this requirement still employed 43 writers for a year.

“As a result, the Japanese management team had a full instruction manual for a Disneyland Park. Many would argue that Tokyo Disneyland is the best run Disney park in the world. But the manual-bound mentality had a drawback. One day, not long after opening the juice stand in the middle of Fantasyland ran out of paper cups. The SOP only had procedures for ordering paper cups for the next day, not during the middle of the day, so the manager closed the stand. (The normal, but undocumented, procedure employed by Disneyland managers for years to solve this problem was to borrow some cups from a neighboring Fantasyland restaurant).”

The moral of this story: If you do try to document procedures for every situation, or even if you don’t, add one more at the end: “If none of these procedures fit, improvise.”

And then, to wrap up this topic, my UK-based Perot Systems colleague Dan Heany offers this:

“Your latest article reminded me of the policy manual we had when I was an officer in the [London] Metropolitan Police. It comprised TWO, 6 inch ring binders and contained policies to cover all the foul ups that had happened since the force was founded in 1829!

“One that particularly stuck in my mind was the policy on ‘How to stop a runaway horse’ (clearly a very important topic in 1829). It started with the paragraph: ‘1. In order to stop a runaway horse, firstly, run in the same direction as the horse …’

“This always raised a question for me about the constable who caused that paragraph to be written — did he run away or did he run into the horse do you suppose?”

Which leads to one more piece of advice: In addition to asking yourself, every time you write a policy or procedure, “Do we really need to standardize this?” do yourself one more favor: Include a sunset date. Especially in this age of cheap storage, it’s way too easy to just let policies accumulate. And if you do your employees may figure you’re just horsing around.