There are times when all choices are of the Hobson’s variety. Take the upcoming election: We’ll all get to choose between Al (The Buddhist) Gore and George (The Real Reformer) Bush.

And if you think choosing between these two yutzes is Hobsonesque, IT salaries must be driving you nuts.

A recent Wall Street Journal article described the sad plight of managers who are forced to pay new hires far more than loyal, longstanding employees, thereby running the risk of ticking off said long-standers. The Journal presents this dilemma as a thorny corporate issue. Probably because it interviewed only managers, it did not report the dilemma for what it is: Poetic justice rather than Hobson’s choice. The problem arises because employees believed what they were told.

In the early 1980s, corporate America adopted the market theory of compensation. According to this theory, companies should pay employees what the labor market will bear. Neither seniority nor value is relevant. The price of labor is a commodity, subject to the same laws of supply and demand as cinder blocks and lentils.

At the time, with inflation high, jobs scarce and job hunters abundant, this theory was convenient – it justified salary increases below the rate of inflation. Not only that, but administered fairly it did and does makes sense, since it sets compensation at the balance point where companies have no incentive to replace employees with applicants willing to work for less and employees aren’t tempted to look elsewhere in order to obtain large salary increases.

Alas, with the current labor shortage driving labor rates higher, the market theory has become inconvenient for corporate America.

Corporate leaders gripe that they can’t keep salaries competitive, so they lose valuable talent, pay premium prices to replace it, then experience morale problems and more attrition when formerly loyal employees find out they’re paid a lot less than newcomers. But it isn’t that they can’t keep salaries competitive … they simply won’t. Proof? Fuel costs are also skyrocketing right now, also because demand exceeds supply. Executives aren’t refusing to pay the higher fuel prices because if they did they’d run out of gas.

Want some advice? Schedule a meeting with your CEO and HR director as soon as you can. Explain that within IT at least, the company has three options, and that while you’re willing to accept any one of them, you want to make sure the company has made the optimal choice.

The options: (1) Keep employee salaries competitive with the marketplace to minimize unwanted attrition and maximize morale; (2) keep employee salaries where they are and watch them drift up anyway as employees paid less than market rates leave and are replaced by new ones who are paid at market rates while they spend months becoming effective; (3) keep employee salaries where they are, refuse to pay market rates for new hires in the twin interests of frugality and fairness, and instead pay premium prices for contractors to fill the empty positions for which you can’t attract applicants.

The market does set the price. Your choice is in how you choose to pay it.

From a press release about Philippe Kahn, founder of Borland International: “Currently he’s developing wireless technology that will free us from our PCs, transforming digital photography into a mobile experience.”

Transform digital photography into a mobile experience? This reminds me of the old joke about electric cars needing long extension cords. I’m sure Mr. Kahn is working on something wireless, wonderful, and related to digital photography. But digital cameras aren’t tethered to PCs, so I’m sure digital photography already is a mobile experience.

Along with mobile digital photography, Philippe Kahn more or less invented the Personal Information Manager (PIM) with Sidekick. PIMs were the ultimate expression of personal computing. While highly diverse, they all focused on keeping track of personal information – contacts, appointments, IP addresses, recipes, quotations, birthdays, to-dos, notions, book titles, your niece’s clothing sizes … all the stuff you’d otherwise scrawl on scraps of paper and lose. A recent column mourning the extinction of this software species generated a torrent of e-mail in response.

The bad news: Most companies have banned this category of software in favor of either Outlook or Notes, both clumsy at managing personal information.

The good news: PIMs aren’t entirely dead. What’s happened is that the PIM lineage has evolved and branched. Want to manage personal information? You still have some nifty choices.

First, there are a few pure PIMs left. And while I don’t endorse specific products in this column, I feel obliged to report that an overwhelming number and percentage of respondents recommended a product called Info Select (www.microlog.com), which ships in Windows and Palm form, with bidirectional synchronization. Over a hundred e-mails say it’s worth a look.

Some PIMs aren’t PIMs anymore – they’re sales force automation (SFA) tools. And while some of the early SFA tools focused on management reporting, they’re gone. As my friend George Colombo pointed out years ago in his book Sales Force Automation, (McGraw-Hill, 1994), sales professionals ignored SFA tools that didn’t help them sell. While the best SFA packages provide management reports too, their priority is enhancing sales effectiveness. If your goal is keeping track of people and contacts, look into this category.

The most interesting PIM descendant is “thought mapping” or “knowledge mapping” software. Yes, the category is still in its infancy. Sure, the marketing makes way too big a fuss over what is basically outlining. Still, the idea … that the management of personal information is best achieved by mapping interrelationships among categories of knowledge … has potential. Products in this category let you insert nearly anything … text, document files, pictures, URLs, e-mail messages, or the family gerbil … in the knowledge map, where you find it either by traversing the tree or through a search engine.

Finally, here’s an idea from a bunch of Ecco Pro users, for NetManage, which bought Ecco Pro and instantly discontinued it: Give Ecco Pro an open source license.

How the open source business model fits into a capitalist economy is a matter of active debate. One promising role is as a haven for products that, despite a loyal customer base, are somehow insufficiently profitable.

Judging from my e-mail, Ecco Pro fits this model. Since NetManage gains no benefit from the product, it has nothing to lose, and significant goodwill to gain, by making it available to the open source community.

There’s something harmonious about personal information management and open source software, don’t you think?