Balance, it appears, is the new political incorrectness.

Unsubscribes peaked following last week’s satire that drew parallels between voter outrage and how bad bosses have treated people over the years. It was clear many would have had no problem with the subject matter had I validated their outrage instead.

Now don’t go away … this column is about you as a business leader, not matters of public policy. Honest. Stay with me.

The subject: How business leaders should interpret the news.

If there’s one certainty in our business, it’s that useful, lightweight frameworks turn into bloated, productivity-destroying methodologies.

And so it was with considerable trepidation last week that I suggested we need another methodology, to do for Content Management Systems (CMSs — the technologies we use to manage unstructured information) what normalization and related techniques do for relational database management systems (“Unstructured data design — the missing methodology,” KJR, 5/17/2010).

But we do.