Imagine you’re no longer responsible for keeping your company’s computers up and running. Instead, you’re an epidemiologist. Rather than a new and very aggressive malware threat you read about a new and highly contagious virus … the statistics indicate 30% of those exposed become infected and roughly 1.25% of those infected die.

The U.S. has a population of 300 million. You do the arithmetic: Straight-line extrapolation predicts 90 million infections and more than a million deaths.

Welcome to the world of the adults who are responsible for responding to the “Novel H1N1” flu virus.

This year’s must-read business book … and by must-read I mean you must read it because every other manager is reading it … is Steven Spear’s Chasing the Rabbit (2008).

Fortunately, it would be worth your time to read, even if it wasn’t a must-read book. Like Jim Collins’s Good to Great (2001) and Joyce, Nohria and Roberson’s What Really Works (2004), Spear dug deeply into how several outstanding organizations (high-velocity “rabbits”) operate to extract common operating principles.

And came up with a different formula, proving once more that as someone once said, management science is to science as plumbing is to hydraulics.