Margin is so often misunderstood.

People who should know better explain that companies selling products with low profit margins should pursue a different strategy, because “… a 5% profit margin isn’t doing very well for your shareholders.”

They’re confused. Don’t believe me?

To operate a computer, you point, click, double-click, or right-click. To operate a car you push on the gas, stomp on the brake, or crank the steering wheel.

Which is why you have to feel sorry for Steven Spear.

Spear, you’ll recall, authored Chasing the Rabbit (2008) — an in-depth analysis of what makes high-performance organizations tick. It’s a fine book. Spear based much of his analysis on Toyota, though, which has managed to mess up gas, brakes and steering … pretty much the entire driving experience.

The easy conclusion is that Spear is a chump and his book a waste of time.