The usually admirable Edward Tufte, great guru of data visualization, succumbed, sad to say, to temptation. He published a well-publicized rant titled “The Cognitive Style of PowerPoint.” Like all rants it doesn’t really hold together, but since it assaults a source of shared annoyance, few who read it are likely to notice its faults.

For that, you need a professional fault-finder. Look no further.

A few weeks back, KJR provided some guidelines for improving PowerPoint presentations. According to Tufte I needn’t have bothered, because PowerPoint is irretrievably flawed. But what’s really flawed are his premises and conclusions. For example:

  • PowerPoint has a “default cognitive style” characterized by “foreshortening of evidence and thought,” a “deeply hierarchical single-path structure,” and a “rapid temporal sequencing of thin information rather than focused spatial analysis.”To the extent that “default cognitive style” and “foreshortening of evidence and thought” mean anything in particular, it’s probably that speeches don’t lend themselves to nuance.

    As for the “deeply hierarchical single-path structure,” and “rapid temporal sequencing” … now this is just an opinion: Presentations should have a beginning, middle, and end — a logical narrative sequence that makes absorbing the presenter’s evidence and logic as easy as possible — and be fast-paced enough to avoid boring the audience to death. They aren’t conversations, any more than novels are conversations. Speeches should be temporally sequenced. The alternative is foggy confusion.

  • “PowerPoint slides projected on a wall are very low resolution — compared to paper, 35mm slides, and the immensely greater capacities of the human eye-brain system.”This is an excellent example of a half truth. Computer displays projected on a wall are, right now, lower in resolution than 35mm slides. So are digital cameras. It’s the hardware, not the software.

    PowerPoint’s resolution is exactly the same as that of the software Tufte used to write and publish “The Cognitive Style of PowerPoint.” If it weren’t, audiences wouldn’t have the opportunity to complain about the use of small fonts … which, by the way, they would also complain about were they projected from 35mm slides. The human eye-brain system is limited to 20/20 vision unless aided by binoculars. PowerPoint has nothing at all to do with this.

  • Impoverished space leads to over-generalizations, imprecise statements, slogans, lightweight evidence, abrupt and thinly-argued claims.Well of course it does. For the same reason, Keep the Joint Running, which I limit each week to about 800 words, can’t contain as much evidence, detailed logic, or other forms of information as the Encyclopedia Britannica.

    This is neither profound nor damning: The same logic suggests we should criticize Shakespeare for having written sonnets, because the length and format precludes the inclusion of (for example) detailed multi-page comparison charts.

    A projected PowerPoint slide, which must be read by a thousand people in an auditorium, can’t include as much information as a PowerPoint slide that’s printed, packaged in a binder, and distributed in a boardroom meeting. So what?

  • “Bullet outlines dilute thought.”According to Tufte, PowerPoint’s impoverished resolution coerces slide-makers into using bulleted lists. He complains that “… sometimes the bullet hierarchies are so complex and intensely nested that they resemble computer code.”

    He also complains that they present superficial thinking, leaving unanswered this question: How can information that’s so complex and intensely nested that it resembles computer code be contained in a format whose resolution is impoverished, and be described as superficial?

Tufte works hard to show that the fault lies in PowerPoint itself and not in its misuse. As an example of his contorted “logic,” he presents a chart titled “The Table of Causalities,” part of John Graunt’s Bills of Mortality, published in 1662, that contains 82 rows and 30 columns. Tufte claims PowerPoint’s inherently low resolution prevents it from handling this table.

Well, kinda: PowerPoint does impose a 25×25 limit, but you can easily build an 82×30 table in MS Word and paste it into PowerPoint. It wouldn’t, of course, project very well, but that’s inherent in the nature of making speeches. As proof, imagine projecting the same table on a 35mm slide, or just reciting it. Even hand gestures would be of little help.

Had Tufte pointed out that a lot of business “logic” is specious, I’d have agreed in a heartbeat. Had he explained that PowerPoint is often used as a crutch, I’d be applauding. Had he suggested that too often, business managers present when they should converse, or that PowerPoint should be a choice rather than the default, I’d have nothing to add beyond my heartfelt gratitude.

He didn’t. He went on a rant, and rants have even less information than the average PowerPoint presentation.

* * *

My thanks to Warren Young for providing a copy of Tufte’s treatise for me to review.

The Anasazi of Chaco Canyon thrived for a thousand years. Their economy depended on wood harvested from the extensive forests that grew in the canyon and the surrounding hillsides.

The population grew, they cleared, first the local forests, then an expanding radius. The soil, without trees to hold it in place, eroded. Chaco Canyon became a desert, and the Anasazi were gone.

Jared Diamond’s Collapse is about sustainability, and about societies whose customs and habits — the behaviors that seemed to be the sources of their success — were, without their knowing it, creating damage that accumulated until it became irreparable. It led me to wonder what practices CIOs commonly engage in that might, in some analogous fashion, make their IT organizations unsustainable. To categorize the possibilities, I turned to IT Catalysts’ IT Effectiveness Framework, which divides the factors needed to sustain IT organizations into business alignment, process maturity, technical architecture, and human performance. In order:

Business Alignment

IT aligns with its business collaborators through both formal governance and informal relationships. Correct governance is the centerpiece of IT sustainability, because that’s where the company decides its investments in information technology. Whether IT governance results in sustainability or decline depends on a key decision: Whether each project approval also approves the staffing increase needed to maintain the newly implemented functionality.

It’s a simple equation: Build or integrate a new application and you need staff to maintain it. If the CIO can’t hire them, IT will experience increased demand without increasing supply. And as even first-year students in economics know, the only possible outcomes are price increases or shortages, and price increases are politically unpalatable at best.

Eventually it does become clear that IT is seriously understaffed. By then, the staff increases needed to recover exceed what the business can afford, because businesses won’t stash these savings. They’ll spend the money that should be added to the IT budget elsewhere.

IT’s network of informal relationships can also result in unsustainable decisions — mostly by creating a governance bypass channel that approves favored projects while ignoring the requirements of good governance.

Process Maturity

Too little process breeds Chaos. It’s fun and imposes very little overhead, so it can create the impression of very high productivity. Among its many drawbacks is that when work becomes idiosyncratic, the loss of a single employee can be crippling. Another, very popular one is that with chaos generally comes poor testing and worse change control, leading to occasionally serious business disruption.

The damage from chaos, though, is generally small in scale — it isn’t wonderful, but is sustainable. Even better, chaos usually leads to overstaffing, creating an opportunity to compensate for bad governance by instituting stronger processes.

Too much process breeds the opposite of chaos — stifling, choking bureaucracy. Bureaucracy reproduces mitotically — once you have any, you’ll inevitably end up with more. It can turn IT into an environment where productive employees have to wade through a vastly larger population of approvers and reviewers whose sole purpose is to prevent anything creative from ever taking place. Too much process quickly leads to unsustainable IT.

Technical Architecture

Bad architecture is easily achieved and difficult to repair. It can include reliance on obsolete platforms, undisciplined data design that doesn’t clearly establish a single “source of truth,” and a failure to decommission old applications following implementation of their replacements … so now you have two of them.

The single biggest architectural cause of unsustainability, though, is bad integration — the sloppy creation of ad hoc interfaces between overlapping applications and databases. The result: Not a mere spiderweb, but (as one client described it) a hairball. Once you’ve built a hairball you have to maintain it, leading to an ever-decreasing portion of project effort going to anything useful.

Human Performance

Put the right people with the right skills and the right attitudes in the right roles. Give them flexible processes to help get their work done when they fit the situation, and to ignore or improve when they don’t. Make decisions quickly and remove whatever barriers management has accidentally imposed. The results: Amazing. Also, rare.

More often, non-performers accumulate, mediocre managers hire worse supervisors, training counts as expense rather than investment, and employees are locked away in “job jail,” where they either Retire In Place or leave for better opportunities. Ineffective employees and bad habits accumulate, and your best employees depart. The results: Crippling.

Collapse is always the story of chain reactions — of bad situations making themselves worse at an accelerating pace. Smart CIOs are constantly on the lookout for the factors that lead to it, for the same reason as your loyal author:

They’re the enemy of our shared goal — to keep the joint running.