Revenue, cost, and risk.
These are the three goods of business — the three and only three reasons for expending money, effort and attention.
To increase revenue, companies either attract new customers or sell more to the customers it already has. As an alternative, some companies acquire another company to buy its revenue … usually for more than it’s worth.
An over-quoted but appropriate exchange:
Gregory (Scotland Yard detective): “Is there any other point to which you would wish to draw my attention?”
Sherlock Holmes: “To the curious incident of the dog in the night-time.”
Gregory: “The dog did nothing in the night-time.”
Holmes: “That was the curious incident.”
– Silver Blaze, Sir Arthur Conan Doyle
I’m not Sherlock Holmes, and night-time or otherwise, KJR’s subscribers did respond to last week’s column on Service Oriented Architecture (SOA) in a fair number of Comments and e-mails.
