ManagementSpeak: I’d like your opinion.
Translation: We’ve made a decision and want to feel good about it.
An anonymous IS Survivalist feels pretty darned good about sharing his translation of this bit of management misdirection.
Year: 2001
The gut as brain (first appeared in InfoWorld)
If it weren’t for laboratory rats and college freshmen, experimental psychology would cease to exist. They’re the field’s two staples when it comes to laboratory research. The rats are far more adept at learning to run mazes (true fact!) but there are still times that freshmen can be handy.
When I was a freshman, I participated in a bit of research that probed the human ability to recognize patterns. It was a game: Isolated, I was to anticipate the next move of an unseen opponent. The other players and I all looked for (and found) patterns in our opponents’ play to help us win — proof of our naivete, as our common opponent was a random number generator.
Which is just one reason I don’t consider gut feelings to be a reliable source of information.
Quite a few readers expressed concern over my recent column that advised using your brain instead of your gut to make decisions. Most of the disagreement resulted from a misunderstanding: My correspondents thought I’d said the right brain’s non-linear, non-verbal processes have no place in an intelligent person’s cognition.
If that had been my advice, it would have been extraordinarily bad advice. Analytical thinking — the linear processing of facts and logic — will never get you to new insights. That takes creative flashes of inspiration — Archimedes’ “Eureka!” experience that comes seemingly from nowhere, presenting a novel, exciting, unexpected solution to a previously intractable problem.
Archimedes didn’t, however, run naked from his bath through the streets of Athens to a podium to teach his insight. He ran to his laboratory to test and validate his discovery. Non-verbal mental processes may present you with the perfect solution to your problem, but along the way they’ll also deliver any number of bad ideas. Facts and logic are your tools for determining which is which.
Other readers didn’t misunderstand. They’re of the opinion that the right brain is something of a parallel processor, integrating information far faster, but just as reliably as the left brain’s linear approach to thinking.
T’ain’t so. Want proof (or at least strong evidence)?
Here’s a quick experiment: A chess game between equally matched opponents. Give one player five seconds to make each move — plenty of time to use his judgment, not much for logical analysis. Give the other player five minutes per move, so that she has time to think.
If the players are evenly matched, is there any doubt who will win?