It appeared in Forbes, it was about how to run IT better, and it was fatuously patronizing.
For a change of pace, it didn’t come from superficially informed business pundits who assume their general-purpose insights qualify them to offer up brilliant ideas for us we’d otherwise never have thought of.
The article (called to my attention by Bruce Gutzmann — thanks!), was titled, “The Convergence Of IT And Business,” (Taylor Buley, 11/19/2009) and suggests, “There’s a new role for IT workers: business consultant.”
Who, you might ask, is so out of touch they think this is a new idea? It was a panel consisting of executives from Microsoft, VMWare, Hewlett-Packard, and other “major technology companies.”