“Why can’t a woman,” asked Henry Higgins, “be
more like a man?”
The fate of the 2020 election just might hinge on that question.
Your evaluation of female management candidates, and their strategies for
persuading you to hire or promote them, might hinge on it as well.
Caveat first: Selecting a presidential candidate is, at
best, imperfectly analogous to selecting a manager, just as running for office
is imperfectly analogous to applying for a management position. Among the
differences: Candidates for management jobs won’t debate each other in an open
forum, nor will they assemble large organizations to lobby you to hire them.
Filters second: While the original field of Democratic
candidates included six women, only three are worth talking about. Kirsten
Gillibrand was embarrassing, providing little more than vague generalities, and
not many of those. Tulsi Gabbard’s contributions to our political dialog have
been puzzling at best. And as a candidate, I’d say Marianne Williamson was a
joke, except that jokes are supposed to be funny.
That leaves Kamala Harris, Amy Klobuchar, and Elizabeth
Warren. Was sexism the reason none of them made the cut? Do you or should you
have similar concerns about your management team?
Opinion: Ascribing the Democratic Party’s results to sexism oversimplifies
the situation. After all, in 2016 the Democrats nominated Hillary Clinton, who
then received three million more votes than her opponent in the general
election. The Democratic Party can and has nominated a woman; American voters were
willing to elect one.
So while women, whether in politics or business, still have
to contend with the Ginger Rogers syndrome (she had to do everything Fred
Astaire did, only backward and in high heels), sexism is not the sole reason
Harris, Klobuchar, and Warren lost.
Another reason: Imagine you’re interviewing a management
candidate and she makes an impassioned case for why one of the other candidates
isn’t fit for the job.
It’s a bad interview move, and roughly equivalent to Harris resurrecting
school busing as an issue to flog Joe Biden with, likewise Warren’s verbal assault
on Michael Bloomberg. Credit where it’s due: while Klobuchar did go after
Buttigieg, her heart didn’t seem to be in it.
Regrettably, her heart didn’t seem to be in her policy
proposals either. She seemed more interested in asserting she could do the job
than in explaining how she’d go about it.
Warren? Her “I have a plan for that!” tagline made
her interesting, but her plethora of plans violated the
sponsor-no-more-than-three rule effective leaders follow. Having a detailed plan
for each thing meant she had no plan for everything. At least, no plan voters
could keep in their heads all at once.
So a non-sexism-based interpretation is that Biden and
Sanders haven’t survived because they’re old white guys. It’s that Sanders has
focused passionately on what he would do
as president; Biden has emphasized how
he would lead the country. Neither has wasted time and energy attacking the
other candidates.
But Biden and Sanders made plenty of mistakes too. These weren’t
exactly ignored, but neither Sanders’ praise for Fidel Castro nor Biden’s
non-arrest in South Africa did much damage.
Is it a clear case of Ginger Rogersism?
Maybe. But I think something else has been at work too: Which
of the candidates was more “presidential.”
Personally I found Buttigieg, who had, based on his resume,
no business even being in the audience, more presidential than anyone else. He
was thoughtful, imperturbable, focused, and genuine. And, he left a positive
impression that’s hard to describe and articulate.
For me, Biden and Sanders seem more presidential than Warren,
even before her strange and pointless Bloomberg take down; likewise Klobuchar
and Harris.
But … and this is the point of this column … how I
define and gauge presidentiality, and, similarly, how I define and interpret
business leadership and management potential, is to a significant extent a
matter of conditioning. I have a lifetime of exposure to and working with and
for business leaders who were, with few exceptions, male.
That experience has inexorably led to how I evaluate
potential leaders and managers.
It’s sexism via immersion. I imagine that, no matter your
gender, you’re in the same situation.
And so, whether you’re hiring or looking to be hired for a
management role, think hard about how your impressions of what leaders and
managers look and sound like have been conditioned by your experience.
Adjust your evaluation accordingly.