Past successes pose the greatest risk of future failure.

This statement, while accurate, is hardly original, whether applied to a business or a business executive. But Adam Hartung’s Create Marketplace Disruption: How to Stay Ahead of the Competition (2008) goes far beyond this commonplace observation. Hartung details its dynamics, allowing him to recommend practical ways to prevent it.

Quite a few of you asked for more information about this book. In particular, you asked about Hartung’s “Phoenix Principle” — his prescription for avoiding the stagnation and eventual disintegration that are the near-inevitable consequence of business success.

What’s good for each of us isn’t necessarily good for all of us.

This column is prediction, not advice, so please allow a bit of self-indulgence: History will, I think, mark 2009 as the year the newspaper industry ended in the United States.

It won’t be the year the last newspaper is printed. Like Mike the Headless Chicken, who ran around for a year and a half after his decapitation, print news will linger for awhile. Its demise, however, is assured, the victim of: