...itself. Nor are the company’s executives solely and uniquely competent to define company direction. As counterpoint: Two popular approaches to setting strategy are S.W.O.T. analysis (strengths, weaknesses, opportunities, threats, and it...(3 comments)

...The external dimensions are: Customers: The people who make buying decisions about what the company has to sell. Product: What the company sells its customers. Price: What the company charges...